At Karen S.R.L., one of our core strategies in design and market development is the exclusive distribution and dealership of world-renowned interior design and architecture brands. We believe that aligning with leading global names what we call our “Swimming with the Whales” strategy positions our group and subsidiary companies alongside the most influential players in the industry.

Through this approach, we secure exclusive rights and representation agreements with prestigious European and international design houses, ensuring that we bring premium, high-demand products and collections to our markets. These partnerships not only enhance our portfolio but also allow us to actively engage with the design societies, networks, and ecosystems that surround these iconic brands. By strategically embedding our subsidiary brands and service companies near these established leaders, we create synergistic opportunities for collaboration, visibility, and innovation. This proximity enhances our credibility and influence, while also creating long-term value for our clients through access to exclusive collections, limited editions, and cutting-edge design technologies.

Our Brand Distribution Department plays a vital role in supporting initiatives such as L Studio and other creative ventures under the Karen umbrella. It ensures that every new idea or concept we develop is backed by world-class partnerships, market credibility, and global recognition. This integrated distribution strategy not only sets us apart in the competitive design market, but also reinforces our commitment to delivering exceptional quality, unique aesthetics, and strategic innovation at every level of our business.